Building brands
that pick fights, plot futures and keep promises.
Brand strategist. Adviser. Relentlessly curious.
I'm interested in what's changing, what makes people tick and why we do the things we do.
I challenge assumptions, look beyond the obvious and help businesses work out what they stand for, where they should go next and how to make people care.
I've spent 25 years doing it. From global businesses to start-ups.
These days, I spend most of my time in three worlds I know, like and care about.
Property & Place. Tech & Innovation. Food & Drink.
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Property & Place
There's more to property than property.
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Buildings are only part of the story. People buy into places, possibilities and the businesses behind them.
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Food & Drink
Being delicious isn't
a strategy.
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It's crowded out there. Everyone's authentic, premium, crafted and passionate.
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Tech & Innovation
Clever isn't enough.
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People don't buy technology because it's clever. They buy what it makes possible.
Property investor? Me too.
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Property investor? Me too. *
Alongside my consultancy, I'm building my own property business. So I've put 25 years of brand experience to work helping other investors build theirs.
See how I can help >
Positioning. Proposition. Vision & Values. Portfolio Architecture. Naming. Narrative.
No big teams. No layers.
Just senior thinking, directly.
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And then there’s
Fairfax.
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My four-legged colleague and fairly constant companion.
Usually somewhere nearby. Particularly if there are biscuits involved.